The Founder's Story

Wesley Bryant founded the company in 2012 and incorporated it in 2016, building the business through disciplined, self-funded execution. His background spans global field logistics, hemp cultivation, post-harvest processing innovation, and regulated manufacturing—shaping a core operating philosophy: identify the bottleneck, build the infrastructure, then scale. Early in the hemp industry, Bryant recognized that growth was constrained not by cultivation, but by harvest and processing capacity. He developed mobile, field-based systems that converted agricultural output into saleable commodity without reliance on fixed infrastructure. This same infrastructure-first mindset later guided the company’s evolution into licensed RTD beverage manufacturing. In 2019, the beverage platform launched in Ohio, generating $480,000 in gross revenue. Rather than pursuing rapid expansion, Bryant reinvested into automation, capacity, and fulfillment reliability, protecting shelf space and reorder velocity. That discipline has driven growth to a current $6.5M Pro-Forma annual run rate, representing a 13.5× increase driven by operations, not speculative scale. Today, the business operates across multiple states with a vertically aligned, seed-to-sale supply chain, a portfolio of owned brands, and a growing co-packing and private-label operation. The competitive advantage is a repeatable operating system built to scale responsibly in regulated markets.